Fama Francisco

Fama Francisco (born Fatima De Vera Francisco 1968 in the Philippines) is a Filipino–American business executive who serves as CEO Baby, Feminine and Family Care at Procter & Gamble (P&G).^[1] She was a former board member of Organon & Co, a global women’s health company.^[2] She has been a member of the Board of Directors of HP Inc. since 2024.^[3] In addition, she was elected as a member of the Board of Directors of Nestlé in April 2026.^[4]

Francisco studied in Manila and graduated cum laude in 1989 from the University of the Philippines with a Bachelor of Science in Business Administration and Marketing.^[5]

After her graduation, Francisco joined Procter & Gamble in 1989 as the first woman in the Philippines to be hired as a sales manager. She subsequently held several leadership roles within P&G, including Vice President, Global Feminine Care and President, Global Feminine Care. She was later promoted to CEO, Baby, Feminine and Family Care, where she leads a global sector generating USD 20 billion in revenue across 120 countries, with responsibility for 17,000 employees. It consists of P&G’s biggest brand, Pampers, as well as household names such as Always, Tampax, Luvs, Bounty, Charmin and Puffs. She served as Gender Equality Executive Sponsor for the company between 2022-2023.^[2]

• 2018, 2019, 2020: Most Powerful Woman InternationalFortune^[6]
• Excellence in International Business Awardee Rising StarYWCA
• Recognized as Wise Woman by Deloitte Touche^[7]